The psychology of colors: how colors influence our sensations. Everyone knows that color has the power to change the environment, making it more pleasant, comfortable, calming, and even depressing. Understanding the relationships we create with colors and connecting them with emotions (such as joy) or feelings (such as tranquility or happiness) is essential to the work of architects, designers, advertisers, and professionals engaged in creative work. Feelings do not happen by accident, they are the result of a series of shared experiences stored in our subconscious mind.
Associating red with luxury, white with purity, or combining black, red and gold with power, is part of the collective repertoire we acquire throughout our lives. research. A total of 13 colors and their semitone chords (different combinations of them) are explained and illustrated on page 311. This is the most extensive and complete color research ever undertaken and is a must-have manual for any professional engaged in working with color, especially designers, architects, decorators, and advertisers.
Colors also have the power to create diverse visual effects: if the environment is dark, it is possible to bring a color that helps to bring more natural light into that space. If the room is small, colors that give a feeling of spaciousness are welcome. If you need to add depth to this room, see what options you can use for this purpose. Everything is according to the style of your furniture, so as not to mix mismatched elements. But before you start working, you need to study this place carefully. If only one or two walls will receive different colors, it is important to know which of these walls should be selected and what color is most suitable for them, so as not to harm the harmony of the decoration.
Red, the color associated with all passions, from love to hate, provokes different feelings. It is related to fire, blood, and life. Because it is related to so many strong feelings and symbolisms, it is a color less used in decoration, especially in bright and vibrant shades. Even when used on a piece of furniture or on a single wall, it does not remain in the background, always becoming the protagonist of the environment. In this article, we exemplify the concept of three of these shades and how they affect decoration. Of the 2,000 people interviewed for this book, 46% of men and 44% of women preferred blue. When combined with other colors, this hue seems to be related only to a good feeling, which may justify it being so precious. Emotions associated with blue include compassion, harmony, friendship, and trust. In terms of decoration, it is related to the cool environment because it has a calming effect and is very suitable for bedrooms and spaces for rest and relaxation.
Besides the obvious connection with nature, green is also related to other elements and feelings, such as hope, fertility, credibility, and freshness. Although it is the result of the mixture of the two primary colors, blue and yellow, it is considered the main one in color psychology because it is fundamental in our experience and symbol system. It is not considered warm or cool, but in the middle of these extremes, a color that has become increasingly popular with age. Yellow is considered the most contradictory color among the 13 colors analyzed by Color Psychology. This is because the tone is related to several opposite feelings, among them optimism, anger, jealousy, spontaneity, and joy, and is related to the sun and to gold. It is the lightest color among all the colors, and depends on the combination with other colors to create the desired atmosphere. For example, when combined with white it looks crisp, and when combined with black it looks sophisticated.
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